Prima is a new type family for learning to read and write, commissioned by the Wiener Bildungs­server.

You can try me!

Children who learn to write, have the right to a type that is as elegant as it is functional.

Cursive writing

In Prima, unconnected and cursive letterforms are closely related so that learners already know strokes and proportions when they advance from one style to the other.

lær håndskriften godt

A central principle of Prima is to allow for variation. It offers multiple proven solutions, rather than a single prescriptive design, to guide pupils in the development of their own hand.

illustration of the letter combinations ba bb be and bo

Cursive & joyful

In Prima, connections were designed to allow a maximum of fluidity and evenness. The treatment of joints as separate elements allows for ergonomically sound connections between letters.


In Prima cursive not all connections are compulsory, for nobody who writes swiftly joins every letter. Yet, it offers exemplary connections as a model. The choice whether to use them or not remains with the writer.


The characterset of Prima supports 205 languages, covering most languages written in the Latin script.